What do you mean, “That’s not what we meant”?

Why saying what you mean is vital.

So I was poking around on the Kohl’s website and ended up at the Homecoming landing page. In addition to the rather…interesting…photoshop job on the girls at the top of the picture, the bottom of the page presented me with the above. It says “Shop teen guys”, and there’s a picture of a Timberlake-esque blond guy who looks like he’s about 24 (but I’m terrible with estimating ages; I have no idea how old he actually is).

When writing ad copy, it’s vitally important to eliminate as much ambiguity as possible, as well as to say what you mean. Yes, most people will properly add “clothing” to ‘Shop teen guys’; but the rest of us smartasses are making jokes about complaining that they don’t carry the dude we’re looking for.

Note To Self:

Remember that one of the subgenres that you write in often has capitalization quirks. Running a search-and-replace on the commonly-capitalized word(s) before submitting your story will make your future editor(s)–and by extension, you–much, much happier.

Also, remember that just because you think something is clear as the contents of your average bottle of Gerolsteiner doesn’t mean someone else won’t find it clear as mud. (Or: your writing: clear it ain’t. Watch your turns of phrase for opacity.)

Also also, writing Arthur Knox apparently affects the rest of your life, given the above. Oops.

Continuity: Not Just For Movies.

I just discovered that I had a character refer to two small children as boys, at the beginning of a scene. Twenty-five lines later? One of the boys has morphed into a little girl.

So much for me! At least I'm still in the writing/figuring out what's going on stage, rather than discovering this lovely little booboo after the story had escaped into the wild.