What do you mean, “That’s not what we meant”?

Why saying what you mean is vital.

So I was poking around on the Kohl’s website and ended up at the Homecoming landing page. In addition to the rather…interesting…photoshop job on the girls at the top of the picture, the bottom of the page presented me with the above. It says “Shop teen guys”, and there’s a picture of a Timberlake-esque blond guy who looks like he’s about 24 (but I’m terrible with estimating ages; I have no idea how old he actually is).

When writing ad copy, it’s vitally important to eliminate as much ambiguity as possible, as well as to say what you mean. Yes, most people will properly add “clothing” to ‘Shop teen guys’; but the rest of us smartasses are making jokes about complaining that they don’t carry the dude we’re looking for.